Who Started the Sheru Trend?
Who started the Sheru Bhai AI trend, where the lion boss first went viral, how the car auction videos spread and how to make your own.
Last updated: 2026-11-12
No single person has been confirmed as the one who started the Sheru trend. No creator has been verified as the first, and many channels now post their own version. The earliest widely viewed Sheru auction video we could find is on TikTok by @ahcartoontv0: "Sheru vs The Richest Panda — The Luxury Car Auction", posted on 21 September 2026, with about 1.7 million views. Sheru Bhai is an AI-generated white lion who acts like a rich, swaggering boss, and an AI Sheru Bhai video on this site puts you (or your pet) in the auction as the rival he outbids.
Who Is Sheru Bhai?
Sheru, or Sheru Bhai ("bhai" meaning brother or boss in Hindi-Urdu slang), is an AI-made character: a big white lion in a white suit with a thick gold chain, a gold watch and dark sunglasses. The videos are short AI-animated skits with Hindi or Urdu captions or voiceover. He is not a real lion or a real person, and there is no official Sheru account or app.
He is also not the same Sheru as the AI tiger called "Sheru" in a July 2026 promo for Dhruv Rathee’s AI course (ThePrint). That one is a tiger; Sheru Bhai of the auction videos is a white lion.
Where the Sheru Trend Started
Here is what we could verify, in order:
- 21 September 2026: @ahcartoontv0 posts "Sheru vs The Richest Panda — The Luxury Car Auction" on TikTok, about 1.7 million views. Some of the on-screen text in this account’s videos is in Urdu.
- 25–29 September 2026: the same account posts a run of Sheru auction videos. The 28 September one reaches about 3.4 million views, and two posted on 29 September, including this one, about 3.7 million each.
- October 2026: the trend jumps to YouTube Shorts and other channels make their own Sheru (see below).
Because the character can be made by anyone with an AI video tool, an earlier, less viewed Sheru video may exist. That is why we call @ahcartoontv0’s post the earliest widely viewed one we found, not the very first.
How the Sheru Bhai Trend Spread
View counts below are as seen on 12 November 2026, rounded:
- "Sheru bhai on top" by Ankit Comedian, YouTube Shorts, 10 October 2026: about 6.2 million views (watch).
- "Grand entry sheru Bhai ki" by CDM _VELTRIX, 11 October 2026: about 4.5 million (watch).
- "Sheru Bhai vs Black Lion" auction by PixelBot | Matrix, 8 October 2026: about 3.8 million (watch).
- "Infinity Money Auction Part 2" by Arya Ai Comedy, 4 November 2026: about 4.7 million (watch).
- A "#chotasheru" lion-cub story by @aitalks888 on TikTok, 27 October 2026: about 4.1 million.
We counted 30+ different accounts posting Sheru videos on TikTok and 25+ on YouTube Shorts. Google searches in India for "sheru ai" started rising on 29 October 2026 and were highest on 11 November 2026 (Google Trends, India).
Why People Love Sheru Bhai
The most common storyline is a luxury car auction. Rich rivals such as a black panther ("Black Sheru"), a fox, a panda, a bull or a man in a gold suit keep bidding, and Sheru keeps raising with absurd billion and trillion dollar bids until nobody can match him while the crowd gasps. It is pure swagger played for laughs. Other popular versions are Sheru’s grand entry, jokes about his bank balance, "Chota Sheru" family stories with his lion cub, and Sheru against other animal bosses. Hashtags you will see: #sheru #sherubhai #chotasheru #aivideo #aishorts.
How Our AI Sheru Bhai Video Works
From the trend, your video takes:
- the luxury car auction setting and the bidding war;
- Sheru Bhai himself: a white lion in a white suit, gold chain and sunglasses, drawn by the AI from a written description, so he can look a little different in each render;
- the ending: Sheru wins with a huge bid, you laugh and shake his hand while gold confetti falls.
From your photo, it takes:
- your face, hair or fur, skin tone and build, with your outfit changed to a shiny gold suit;
- you play the rich rival who gets outbid.
The sound is an AI-made instrumental desi beat with dhol drums and brass, plus a gavel bang and crowd gasps. There is no voice, dialogue or Hindi voiceover; add your own afterwards in CapCut, VN or InShot if you want it.
Make Your Own Sheru Video
Upload one photo to the Sheru Bhai AI video generator, pick 6, 10 or 15 seconds and download a vertical 9:16 video. The step-by-step guide is on how to make a Sheru Bhai AI video.
Join the Trend Responsibly
- Use your own photo, a pet, or a photo of someone who agreed. Adults only.
- Do not use photos of celebrities, politicians or other public figures.
- Label your clip as AI-generated when you post it.
Sheru Trend FAQ
Who started the Sheru trend? No single creator is confirmed. The earliest widely viewed Sheru auction video we found was posted by @ahcartoontv0 on TikTok on 21 September 2026.
Who started the Sheru Bhai trend on Instagram? We could not confirm who posted Sheru first on Instagram. The earliest widely viewed posts we found are on TikTok, and the trend then spread to YouTube Shorts in October 2026.
Sheru Bhai kaun hai? Is he real? Sheru Bhai is an AI-generated white lion character, not a real animal or person. His "billion" and "trillion dollar" bids are part of the joke, so there is no real net worth behind them.
Is this site the official Sheru? No. Sheru Bhai AI is an independent tool and is not affiliated with @ahcartoontv0, @aitalks888, Ankit Comedian or any other Sheru creator or channel, nor with TikTok, YouTube or Instagram.
Is there an official Sheru app or template? No. Creators make Sheru videos with general AI video tools and editing apps; there is no official Sheru app or template.